Consumers
Choice Without Preference
Most marketers subscribe to the belief that preference leads to choice. Yet consumers often choose against their preferences. A new study reveals why.
Sunday, January 7, 2018
Consumers
Consumers
Don't Call Them Pets
Pet ownership has surged in the US, and so, too, have attitudes and perceptions about the role of pets in our lives.
Sunday, November 19, 2017
Consumers
From Y to Z
A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.
Sunday, October 22, 2017
Consumers
When Father Wants To Know Best
There's a new generation of Dads emerging. They're more engaged, more excited ... and more insecure than their predecessors.
Sunday, August 27, 2017
Consumers
Sex and Brands
According to recent data, Americans are having less sex. They're also having fewer children. What does it mean for marketers?
Sunday, May 14, 2017
Consumers
Seduce Me Today. Love Me Tomorrow.
Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.
Sunday, January 22, 2017
Consumers
The Hidden Life of Sharing
The sharing economy grows and grows, but the richest value in sharing is lost. It's not what we send out but what we do together that makes sharing meaningful.
Sunday, December 11, 2016