Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.
Sunday, January 22, 2017
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Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.
Sunday, January 15, 2017
For all the excitement created by the latest innovations, American Greetings reminds us that some old-school products are equally great at capturing our hearts.
Sunday, January 8, 2017
It's time to evolve our thinking about challenger brands. They are not an end-state, but rather a phase. Success depends on knowing when your challenger days have passed.
Sunday, December 18, 2016
The sharing economy grows and grows, but the richest value in sharing is lost. It's not what we send out but what we do together that makes sharing meaningful.
Sunday, December 11, 2016
In the marketing world, curation is the buzzword of choice. But what does it mean to be a curator and how do curators add value?
Wednesday, December 7, 2016
The news industry has a serious branding challenge. To regain its credibility and stature it may be time to start from scratch.
Tuesday, November 29, 2016
In the wake of the 2016 Presidential Election Americans look toward the power of an abandoned status quo
Tuesday, November 22, 2016
Binge-watching is growing and content creators are rising to meet the demand. But making it profitable presents a few specific challenges.
Tuesday, November 15, 2016