Branding
Go Analog
For all the excitement created by the latest innovations, American Greetings reminds us that some old-school products are equally great at capturing our hearts.
Sunday, January 8, 2017
Branding
Beyond Challengers. A cycle of brand types
It's time to evolve our thinking about challenger brands. They are not an end-state, but rather a phase. Success depends on knowing when your challenger days have passed.
Sunday, December 18, 2016
Insights in Your Inbox
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Consumers
The Hidden Life of Sharing
The sharing economy grows and grows, but the richest value in sharing is lost. It's not what we send out but what we do together that makes sharing meaningful.
Sunday, December 11, 2016
Culture
Acts of Curation
In the marketing world, curation is the buzzword of choice. But what does it mean to be a curator and how do curators add value?
Wednesday, December 7, 2016
Branding
And that's the way it is
The news industry has a serious branding challenge. To regain its credibility and stature it may be time to start from scratch.
Tuesday, November 29, 2016
Culture
System Quo
In the wake of the 2016 Presidential Election Americans look toward the power of an abandoned status quo
Tuesday, November 22, 2016
Media
When Your TV Binge Doesn't Flow
Binge-watching is growing and content creators are rising to meet the demand. But making it profitable presents a few specific challenges.
Tuesday, November 15, 2016
Culture
Why trolls troll
As America reacts to a divisive election, many are flaming and unfriending on social media. What drives a friend to become a troll?
Saturday, November 12, 2016
Research
When Men Decide Together, Compromise Takes a Hike
A new study reveals that men are more likely to reject compromise when they make decisions with other men.
Saturday, November 5, 2016
Storytelling
Burberry uses cinematic trailer to tell its story
Burberry released a three minute Cinematic Trailer to celebrate its 160th anniversary. But the real story revolves around what's missing.
Wednesday, November 2, 2016
Culture
Nomen-culture
You can learn a lot about generational differences by looking at how each cohort names its babies.