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perspectives

A Lesson in Storytelling from Ricky Gervais

Ricky Gervais reminds us that whether you're writing a report for your job or penning a new novel, the key to good storytelling is relating.

Friday, October 4, 2013

It's Jim Henson's birthday. And his note from the grave instructs us to focus on the things that really matter in this life.

Wednesday, September 25, 2013

A trip to Alaska reminds me of the adventures I imagined when I was a child and seduced by a forgotten Disney gem.

Friday, June 14, 2013

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In my ongoing ode to Dollar Shave Club, I commend them for smart brand extension.

Thursday, June 6, 2013

Dollar Shave Club continues its track record of brand consistency with the launch of Dr. Carver's Shave Butter.

Saturday, May 11, 2013

While many think that price is the antithesis of branding, it is actually a powerful positioning tool.

Sunday, April 14, 2013

Benjamin Stäudinger/Flickr

While the memorability of your brand name matters, there's another facet of naming that matters more.

Tuesday, March 12, 2013

I ventured to KPCC's Drucker Family Forum to chat with Matt DeBord about my new book, Brand Real

Saturday, March 2, 2013