While many think that price is the antithesis of branding, it is actually a powerful positioning tool.

Sunday, April 14, 2013

Benjamin Stäudinger/Flickr

branding

The Naming Exchange

While the memorability of your brand name matters, there's another facet of naming that matters more.

Tuesday, March 12, 2013

I ventured to KPCC's Drucker Family Forum to chat with Matt DeBord about my new book, Brand Real

Saturday, March 2, 2013

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The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.

Monday, February 4, 2013

I interviewed Daniel Pink about his new book, To Sell Is Human for Live Talks LA.

Saturday, January 19, 2013

Challenger brands are a unique species identified by three essential qualities.

Friday, December 7, 2012

Mad Men's Don Draper delivered compelling truths to his fictional clients. Today’s business managers need their own reality check.

Friday, July 20, 2012

Human beings are natural categorizers. Brand architecture is how a brand satisfies our need to sort.

Monday, June 18, 2012