20th Century Fox
Storytelling
Storytelling and Points of Relation
When telling a story, clearly set your point of departure so that your audience can anchor in and relate from there.
Monday, October 7, 2013
FastCompany
Perspectives
A Lesson in Storytelling from Ricky Gervais
Ricky Gervais reminds us that whether you're writing a report for your job or penning a new novel, the key to good storytelling is relating.
Friday, October 4, 2013
Insights in Your Inbox
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Essay
Keep Pretending
It's Jim Henson's birthday. And his note from the grave instructs us to focus on the things that really matter in this life.
Wednesday, September 25, 2013
Essay
True Life Adventure
A trip to Alaska reminds me of the adventures I imagined when I was a child and seduced by a forgotten Disney gem.
Friday, June 14, 2013
Branding
Dollar Shave Club: Part IV
In my ongoing ode to Dollar Shave Club, I commend them for smart brand extension.
Thursday, June 6, 2013
Branding
Dollar Shave Club: Part III
Dollar Shave Club continues its track record of brand consistency with the launch of Dr. Carver's Shave Butter.
Saturday, May 11, 2013
Branding
Branding by price
While many think that price is the antithesis of branding, it is actually a powerful positioning tool.
Sunday, April 14, 2013
Benjamin Stäudinger/Flickr
Branding
The Naming Exchange
While the memorability of your brand name matters, there's another facet of naming that matters more.
Tuesday, March 12, 2013
Brand Real
Brand Real at Drucker Family Forum
I ventured to KPCC's Drucker Family Forum to chat with Matt DeBord about my new book, <em>Brand Real</em>
Saturday, March 2, 2013
Advertising
In defense of Super Bowl commercials ... when executed well
The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.
Monday, February 4, 2013
Interview
Selling Well with Daniel Pink
I interviewed Daniel Pink about his new book, <em>To Sell Is Human</em> for Live Talks LA.