# The Findings Report

> A cultural digest for people who are curious about why we buy what we buy, like what we like, and share what we share.

## Author
Laurence Vincent — researcher, brand strategist, and Professor of the Practice of Marketing at USC Marshall School of Business. Founder of Conclusive, a research-driven marketing consultancy.

## About This Site
The Findings Report summarizes and shares research about consumers and their brands, drawing from academic community research and the business of consumer marketing. Topics include branding, consumer behavior, cultural trends, storytelling, and marketing strategy.

## Content
- Blog articles on branding, consumer research, behavior, and culture
- The Findings Report Podcast — deep dives on consumer trends and marketing strategy
- Book references: Brand Real, Legendary Brands

## Contact
- Email: hello@findingsreport.com
- LinkedIn: https://www.linkedin.com/in/laurencevincent/
- Website: https://www.findingsreport.com