storytelling
Burberry uses cinematic trailer to tell its story
Burberry released a three minute Cinematic Trailer to celebrate its 160th anniversary. But the real story revolves around what's missing.
Wednesday, November 2, 2016
Tag: Storytelling
Ilya/Stocksy
writing
20 Minutes of Storytelling
While it is easy to fall prey to writer's block, it is just as easy to unlock a good story. This exercise will get you to a beginning, middle and end in less time than it takes to watch a sitcom.
Sunday, December 7, 2014
storytelling
Telling a Story Without a Literal Narrative
The word "story" makes many think of words. But a story can surface with images, sounds, even scents.
Saturday, October 12, 2013
20th Century Fox
storytelling
Storytelling and Points of Relation
When telling a story, clearly set your point of departure so that your audience can anchor in and relate from there.
Monday, October 7, 2013
FastCompany
perspectives
A Lesson in Storytelling from Ricky Gervais
Ricky Gervais reminds us that whether you're writing a report for your job or penning a new novel, the key to good storytelling is relating.
Friday, October 4, 2013
advertising
In defense of Super Bowl commercials ... when executed well
The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.
Monday, February 4, 2013
storytelling
The 2 Critical Story Skills They Don't Teach in School
Storytelling is ingrained in the human psyche, yet we do very little to teach our children to tell stories or to find them in the world.
Tuesday, March 20, 2012
storytelling
Answer the Question
Great stories hinge on a question. This is as true for the great American novel as it is for a business report. To tell a better story, lean on your question.
Sunday, June 5, 2011
branding
Storytelling Architecture
Narrative has an architecture. And it's the key to better branding.
Saturday, October 11, 2008
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