Tag: Music

Nostalgia

Podcast

Nostalgia

Nostalgia is a powerful emotion and a frequent go-to for marketers. Nowhere is nostalgia more prevalent than in music. In this episode, we discuss the ins and outs of music-based nostalgia with guest Jesse K, Petr Janata and Rob Kozinets.

Fyre danger

culture

Fyre Danger

What marketers can learn from the fate of the social media's newest favorite failure.