Tag: Culture

Symbols and stereotypes

Helen H. Richardson/Getty Images

branding

Symbols and Stereotypes

What happens when your brand symbolizes something offensive to others? How much do logos incite bad behavior? The case of the Washington Redskins.

Rebooting american dream

Shutterstock/MadamSaffa

branding

Rebooting the American Brand

Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.

Nomen culture

culture

Nomen-culture

You can learn a lot about generational differences by looking at how each cohort names its babies.

How google works

interview

How Google Works

Google is one of the world's most admired companies. I had the privilege of interviewing Eric Schmidt and Jonathan Rosenberg on their new book
How Google Works

Mongols

naming

The Dark Side

How the US government seized control of a trademark to thwart a band of outlaws