Culture

Femvertising

Podcast

Femvertising

Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.

Blame it on the clown

Podcast

Blame it on the Clown

Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.

Playing with fyre

Podcast

Playing with Fyre

The Fyre Festival was one of the biggest cultural trainwrecks of 2017. But it holds important lessons about the power of social media and the allure of influencers. In our first podcast, we interview filmmaker Nicco QuiƱones and culture analyst Linda Ong for insight on what it means for marketers.

From social to sale

Kristen Curette Hines and Danil Nevsky/Stocksy

Social Media

From Social to Sales

While more and more brands switch their advertising spend to social media channels, how much of that spend leads to a direct sale?

Life of flower

H&M/Erdem

Culture

The Gender Quotient

Gender marketing is a skills test and a risky endeavor that punishes more often than it rewards. America's evolving attitudes and opinions about gender lie at the heart of the challenge.

From x to z

Consumers

From Y to Z

A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.

When brands betray us

Larry Busacca/Getty Images

Research

When Brands Betray Us

At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.